ETC provides in-language and culturally sensitive research, training and consulting services targeting:

• Latinos
• Asians
• African Americans
• Native Americans

ETC is adept at conducting both qualitative and quantitative research in a multitude of languages.

Developing marketing and communication strategies to reach the growing ethnic and minority populations in the U.S. requires an in-depth understanding of the forces of culture and language that can shape consumer attitudes and purchase behavior. Going beyond Census Bureau statistics to the who, what, when, where and why requires a finely tuned mix of advanced marketing research skills combined with proven inter-cultural understanding and sensitivity.

A natural outgrowth of ETC's transcultural research is our cultural competency training department. Culturally competency trainings are tailored to the needs to the client and combine didactic information and behavioral exercises.

Dr. Andrew Erlich, president of ETC, also speaks on a variety of topics, including:

• Cultural competency
• Financial services
• Health Care
• Travel and tourism

Home Page • Services • Staff Profiles • Our Clients
Contact ETC