SPANISH LANGUAGE

Andrew Erlich, Ph.D.
Jorge Cherbosque, Ph.D.
Enrique Castillo
Beth Argus, M. A.
Marcela Tetta
Jessica Rabinovich

ASIAN LANGUAGES

Mandarin-speaking Chinese
Michael Huafu Jiang, M. A.
Grace Wang, Ph.D.
Maureen Wang

Cantonese-speaking Chinese
Susan Chow
Brian Leung, Ph.D.

Korean
Hyon K. Ro
Herbert Kim

Filipino
Enrico Obusan
Jasmine Ilano
Edmundo Litton, Ed. D.

Japanese
Nobuko Nabeshima

Vietnamese
Mai Tran

Hmong
Vang Leng Mouanoutoua, Ph.D.

Cambodian
Sina New

Purnima Chawla, Ph.D.

AFRICAN AMERICAN

Karen Gunn, Ph.D.
Randal Henry, MPH
Gloria Porter, MSW
Erica Holmes, Psy.D.
S. Dale Mason, Ph.D.

ARAB

Faisal Maju
Yasin Alkalesi, Ph.D.

NATIVE AMERICAN

Gale Marshall

GENERAL MARKET
Andrew Erlich, Ph.D.
Joan Lawton
Susan Chow
S. Dale Mason, Ph.D.

Dr. Erlich has more than 25 years experience in transcultural marketing research, consultation, organizational development and cultural competency training. As president of ETC, Dr. Erlich oversees all phases of the firm's business as well as moderating both Spanish-language and general market focus groups, and leading cultural competency training sessions.

Andrew Erlich is an active member of the National Speakers Association, The Speakers Academy and the Arizona Speakers Association. He has also written articles for publications like Marketing News, Quirk's Market Research Review, the Journal of Marketing and International Business Magazine.

Dr. Erlich, who was raised in El Paso, Texas, is English-Spanish bilingual. He is a Cum Laude graduate of the University of Texas where he received a B. A. in History. Dr. Erlich received an M. A. and a Ph.D. in Clinical Psychology from the California School of Professional Psychology.

A native of Mexico City, Dr. Cherbosque has more than 12 years experience in qualitative research. Dr. Cherbosque has provided grassroots psychological interventions in the Los Angeles Latino community. His areas of expertise also include management training on cultural diversity in the workplace.

Dr. Cherbosque has developed and implemented presentations and seminars on diversity management, team building, communications and supervisory skills and organizational effects of stereotyping and cultural barriers. A former member of the adjunct faculty at Antioch University in Los Angeles and William Lyon University in San Diego, Dr. Cherbosque is now affiliated with UCLA.

A member of Phi Beta Kappa, he received his M. S. in Counseling at the University of Southern California where he also earned his Ph.D. in Counseling Psychology. Dr. Cherbosque is fluent in Spanish and English. He moderates many of ETC's Spanish-language focus groups.

Ms. Argus was born and raised in Mexico City, Mexico. She received a B. A. in Economics from the University of California at Los Angeles and a master's degree in Clinical Psychology from Antioch University.

Ms. Argus worked in Academic Advising at UCLA's Department of Psychology for fourteen years. She is currently working towards licensure as a Marriage and Family Therapist and certification as an Employee Assistance Professional.

Ms. Argus has gained a variety of clinical experience in educational and non-educational mental health settings. Currently she is a therapist for the UCLA staff and Faculty Counseling Center and at Didi Hirsch Community Mental Health Center.

Beth is one of ETC’s Cultural Competency trainers. A member of the UCLA Staff and Counseling Center, her ETC clients include Chase Manhattan Bank and Showtime.

As Community Relations Liaison for a large, non-profit health plan in Los Angeles, Ms. Tetta facilitates community advisory committee meetings and assists Latino community members in identifying the needs of their communities. She has conducted focus groups and in-depth individual interviews for UCLA and RAND Corporation in both English and Spanish.

Ms. Tetta received a Masters in Public Health from UCLA. She also received Certification in Leadership and Management from Loyola Marymount University and a B.A. from Fordham University in New York.

Mr. Jiang has been moderating focus groups for ETC for the past seven years, as well as directing qualitative research projects. His research clients have included Kang & Lee, Muse, Cordero, Chen and Partners, U.S. Centers for Disease Control and Prevention, AT&T, Asian American Advertising, Imada Wang Communications, StarTec, Bell Atlantic, Prudential, Best Foods and Bank of America. In addition to moderating and project directing, Mr. Jiang trains and coordinates all in-house Asian recruiters and interviewers for ETC.

Huafu Jiang completed a master's degree program in Education at Southern Illinois University. He holds a B. A. in English Language and Literature from Nanjing Teachers' University in the People's Republic of China. Mr. Jiang speaks English and both Mandarin and Shanghai dialects.

Dr. Wang has been moderating Mandarin Chinese focus groups for Erlich Transcultural Consultants since 1991. Dr. Wang is a member of the Asian American Psychological Association and the American Psychological Association.

Her community involvement includes projects for the Agency Directory for elderly Asian Americans, the Asian Human Care Center, the San Gabriel Valley Asian Task Force and the Asian Pacific Family Center. Her ETC clients include AT&T, Sprint, NYNEX, ITT Hartford, Principal Financial Group and Pacific Bell.

Dr. Wang is based in Seattle.

Ms. Chow has been with ETC since January of 1992. She was born and received her elementary education in Hong Kong. Ms. Chow completed her high school, college, and graduate studies in the United States.

As a Cantonese-speaking Urban Planner who has worked extensively with the cities of Monterey Park and Whittier, she brings a special perspective and depth of understanding to the contemporary needs of the Chinese community. Her qualitative clients include AT&T International Long Distance, So. California Edison, Sprint, Bank of America, Fidelity Investments, Aetna Insurance, National Cancer Institute and Freddie Mac.

Dr. Leung has been with ETC since 1988. He is fluent in Cantonese and English.

As a Hong Kong-born and USC-educated Social Psychologist, he particularly enjoys applying his cultural expertise to marketing problems. Dr. Leung has worked extensively on research for AT&T (International and Domestic), Young and Rubicam, Duty Free Shops, and the Principal Financial Group. Dr. Leung received his Ph.D. from the University of Southern California.

Mr. Obusan has been moderating Filipino focus groups for ETC since 1997. His focus group assignments include CPC International/Best Foods, Pepsi, Startec, Manila and the California Electric Restructuring Group Education Program.

Mr. Obusan received his B. A. from the University of the Philippines. He completed graduate studies in Applied Anthropology and Sociology at Ateneo de Manila University. He was Chief Researcher for the National Housing Authority in Manila and is now, in addition to working with ETC, a Program Developer for Search to Involve Pilipino Americans, Inc. in Los Angeles.

Jasmine is ETC's newest moderator. In addition to her moderating responsibilities, she teaches computer software for Hacienda-La Puente Unified School District Adult Education Department.

Dr. Litton is an Assistant Professor in the School of Education at Loyola Marymount University. He teaches courses on Multicultural Education and Second Language acquisition.

Dr. Litton has presented at the International Studies Department at Mirriam College and the Literature Department at De La Salle University, both in Manila, Philippines. The title of his presentation was "The Journey of 100 Years: Culture and Filipinos in America." Among his professional alliances is membership in the American Educational Research Association, the California Association for Bilingual Education and the California Association for Asian and Pacific American Education.

Ms. Nabeshima has been with ETC since 2000. She was born and educated in Japan. She is fluent in both English and Japanese. Her bicultural experience, coupled with her studies and work in the field of communications, give her unique insight into the Japanese market. Her recent research clients have included Northwest Airlines, AT&T, and Unilever. A graduate of UCLA, she worked in the field of music production and publishing prior to joining ETC.

Ms. Tran joined ETC in 1991. She was born and spent her formative years in Vietnam. She received her B. A. from UCLA and her Masters from California State University, Northridge. Ms. Tran is fluent in Vietnamese.

Her research clients have included Kaiser Permanente, Bank of America, Sprint, Aetna Insurance, The U.S. Centers for Disease Control and Prevention, Kang & Lee Advertising, Southwestern Bell Communications and MCI.

Dr. Gunn has been moderating focus groups for ETC since 1996. Her research clients include International Council of Shopping Centers, Denny's, the U.S. Centers for Disease Control and Prevention, Southwestern Bell, Eastridge Mall, Powell-Tate, Farmers Insurance, Taco Bell and Mattel. Along with Ms. Zarate, Dr. Gunn facilitated a major study for the Watts Health Center (United Health Plan). This study was conducted among African-American and Caucasian recipients of California's Aid For Dependent Children benefits.

For the past 20 years, she has been involved in management and personnel development, training programs and applied research. Her expertise lies in organizational, management and program development with an emphasis on human resources, leadership, cross-cultural and diversity issues, as well as qualitative research methods.

The University of Michigan granted Dr. Gunn a Ph.D. in Community Psychology. Among other organizations, she is a member of the Association of Black Psychologists, the American Association of University Women and American Society on Training and Development. She volunteers on the Venice Family Clinic Advisory Board and is a commissioner for the City of Santa Monica. Dr. Gunn is a member of the Santa Monica College teaching staff.

In addition to his work with ETC, S. Randal Henry is an Evaluation Consultant at the First AME Church in Los Angeles. His duties there include conducting focus groups to assess perceptions and knowledge of and to reveal participants' attitudes toward and behaviors about various issues facing the African American community. In addition, he is a Senior Public Administration Analyst for UCLA. His primary responsibility there is the Community Access Project for the Westside Health Coalition.

He is a past UCLA Violence Prevention Research Group Fellow. He also received an Academic Fellowship from the California Wellness Foundation in violence Prevention Research.

Randal's ETC research clients include a UCLA and the San Diego Natural History Museum.

Ms. Porter has been involved with ETC since 1996. She was the principal moderator on a national, three year focus group project conducted throughout the U.S. for Centers for Disease Control and Prevention. Her responsibilities included not only moderating but also testing a training manual developed by the CDC for use in underserved areas.

After serving for several years as a Human Resources trainer for a major bottled water company, she returned to ETC recently to moderate focus groups in Houston among African American nursing students on behalf of the Mayo Clinic.

Dr. Holmes is ETC's newest moderator and trainer. She is a member of the American Psychological Association, both the National and Southern California Associations of Black Psychologists and was a founding member os Ujimaa (Association of African American Students).

Her work at ETC has included training seminars focusing on cross-cultural sales success.

Dr. S. Dale Mason offers qualitative research services in focus group moderating and in-depth interviews, in both general and special markets. She specializes in research designed for concept development and positioning, advertising, packaging, and product and corporate image studies.

Dr. Mason has had extensive experience in field administration of consumer surveys in the Southeastern region of the United States and has worked as an independent focus group moderator for in-depth assessment of consumer attitudes, behavior and awareness of products, services, and issues. Holding both the Master of Arts and Ph.D. degrees in Counseling Psychology from Atlanta University, Dr. Mason has conducted professional training in communication and counseling skills in both the corporate and academic arenas. Dr. Mason has also served as Director of Sponsored Research for Atlanta University, where she directed all phases of project development, monitoring and maintenance of sponsored research activities.

Dr. Mason's ETC clients have included the National Association of Realtors, Farmers Insurance and Wells Fargo.

Dr. Alkalesi has over 25 years experience in Arabic language translation, teaching and cultural consultation. He has supervised as well as translated numerous documents for major corporations and has edited translated texts and books. He coordinates Arabic language programs designed for American business people working in the Middle East, including cross-cultural orientations.

Dr. Alkalesi received a Ph.D. in Archaeology from Yale University and holds a master's degree in Archaeology and Languages from the University of Baghdad. He has been a lecturer in both classical and spoken Arabic at Yale University, the University of California at Los Angeles and California State University at Fullerton.

Ms. Marshall specializes in multicultural diversity training and group facilitation. She has conducted numerous focus groups on the gaming industry and health related issues. Her research clients have included the Indian Health Service, the Association of American Indian Physicians, the National Institutes of Health, Hager-Sharp, Porter/Novelli and Westat.

Ms. Marshall is an enrolled member of the Choctaw Nation of Oklahoma. She has a B. S. in psychology from Mars Hill College.

Dr. Erlich has 20 years experience in transcultural marketing research, consultation, organizational development and cultural competency training. As president of ETC, Dr. Erlich oversees all phases of the firm's business as well as moderating both Spanish-language and general market focus groups, and leading cultural competency training sessions.

Andrew Erlich is an active member of the National Speakers Association, The Speakers Academy and the Arizona Speakers Association. He has also written articles for publications like Marketing News, Quirk's Market Research Review, the Journal of Marketing and International Business Magazine.

Dr. Erlich, who was raised in El Paso, Texas, is English-Spanish bilingual. He is a Cum Laude graduate of the University of Texas where he received a B. A. in History. Dr. Erlich received an M. A. and a Ph.D. in Clinical Psychology from the California School of Professional Psychology.

Having joined the staff of ETC in 1993, Ms. Lawton is the Director of ETC's qualitative research department and has contributed articles to Quirk's Marketing Research Review and Urban Call, a publication for urban retailers. Ms. Lawton also moderates general market focus groups.

Ms. Lawton has 30 years experience in education, business administration, public and media relations including development, production and coordination of seminars, conferences, trade shows, sales meetings and special events. For more than 32 years, she has been involved in feature writing, editing, strategic planning and development of promotional materials for the entertainment industry.

Ms. Lawton received her B. A. in English/Theatre/Journalism from the University of Cincinnati where she also participated in post-graduate studies. Ms. Lawton continued her post-graduate studies at UCLA. She holds a State of California Standard Teaching Credential and certifications from the Center for Early Education and Reiss-Davis Child Study Center.

Ms. Chow has been with ETC since January of 1992. She was born and received her elementary education in Hong Kong. Ms. Chow completed her high school, college, and graduate studies in the United States.

As a Cantonese-speaking Urban Planner who has worked extensively with the cities of Monterey Park and Whittier, she brings a special perspective and depth of understanding to the contemporary needs of the Chinese community. Her qualitative clients include AT&T International Long Distance, So. California Edison, Sprint, Bank of America, Fidelity Investments, Aetna Insurance, National Cancer Institute and Freddie Mac.

Dr. S. Dale Mason offers qualitative research services in focus group moderating and in-depth interviews, in both general and special markets. She specializes in research designed for concept development and positioning, advertising, packaging, and product and corporate image studies.

Dr. Mason has had extensive experience in field administration of consumer surveys in the Southeastern region of the United States and has worked as an independent focus group moderator for in-depth assessment of consumer attitudes, behavior and awareness of products, services, and issues. Holding both the Master of Arts and Ph.D. degrees in Counseling Psychology from Atlanta University, Dr. Mason has conducted professional training in communication and counseling skills in both the corporate and academic arenas. Dr. Mason has also served as Director of Sponsored Research for Atlanta University, where she directed all phases of project development, monitoring and maintenance of sponsored research activities.

Dr. Mason's ETC clients have included the National Association of Realtors, Farmers Insurance and Wells Fargo.