Selling
to Latinos
Building a Bridge to Understanding
By Andrew Erlich, Ph.D.
This exciting, new book gives the sales professional in-depth cultural
understanding and ethnic awareness for working with the rapidly growing
population of Latinos in the U.S.
Dr. Erlich effectively explains how to differentiate generations of
Hispanics by their connection to their culture and, in doing so, clarifies
how, and why Hispanic culture has shaped the prospect’s approach
to a sales transaction. Stressing the fact that you don’t necessarily
need to speak the language to understand the culture, the author gives
example after example of how to make the customer comfortable in any
sales setting.
Books can be ordered by mail, phone or fax.
Send me _____ copies of Andrew Erlich's SELLING TO LATINOS at $39.95 (USD)
+ $5.50 Shipping & Handling
(U.S.P.S. Book Rate Postage)