STAFF

Andrew Erlich, Ph.D, President
Joan Lawton, Vice-President
Huafu Jiang, M.A., Asian Research Specialist
Jorge Cherbosque, Ph.D., Director of Cultural Diversity Training
Nancy Langston, Administrative Assistant
Laura Mitre, IT Coordinator/Webmaster

TRAINERS

Jorge Cherbosque, Ph.D.
Andrew Erlich, Ph.D.
Beth Argus, M.A.
Jose Cherbowsky, M.A.
Karen Gunn, Ph.D.
Nan Levine-Mann, M.S.W, L.C.S.W.
Edmundo Litton, Ed.D.
Brian Leung, Ph.D.
Erica Holmes, Psy.D.
Randal Henry, MPH

aerlich@etcethnic.com

Dr. Erlich has over 20 years experience in transcultural marketing research, consultation, organizational development and cultural competency training. As president of ETC, Dr. Erlich oversees all phases of the firm's business as well as moderating both Spanish-language and general market focus groups, and leading cultural competency training sessions.

Andrew Erlich is an active member of the National Speakers Association, The Speakers Academy and the Arizona Speakers Association. He has also written articles for publications like Marketing News, Quirk's Market Research Review, the Journal of Marketing and International Business Magazine.

Dr. Erlich, who was raised in El Paso, Texas, is English-Spanish bilingual. He is a Cum Laude graduate of the University of Texas where he received a B.A. in History. Dr. Erlich received an M.A. and a Ph.D. in Clinical Psychology from the California School of Professional Psychology.

jlawton@etcethnic.com

Having joined the staff of ETC in 1993, Ms. Lawton is the Director of ETC's qualitative research department and has contributed articles to Quirk's Marketing Research Review and Urban Call, a publication for urban retailers. Ms. Lawton also moderates general market focus groups.

Ms. Lawton has 30 years experience in education, business administration, public and media relations including development, production and coordination of seminars, conferences, trade shows, sales meetings and special events. For more than 32 years, she has been involved in feature writing, editing, strategic planning and development of promotional materials for the entertainment industry.

Ms. Lawton received her B.A. in English/Theatre/Journalism from the University of Cincinnati where she also participated in post-graduate studies. Ms. Lawton continued her post-graduate studies at UCLA. She holds a State of California Standard Teaching Credential and certifications from the Center for Early Education and Reiss-Davis Child Study Center.

huafu@etcethnic.com

Mr. Jiang has been moderating focus groups for ETC for the past five years. In addition to moderating, Mr. Jiang trains and coordinates all in-house Asian recruiters and interviewers for ETC and directs qualitative research projects.

For ten years prior to coming to the United States, Mr. Jiang taught English as a Second Language at the People's Republic of China. In China, he was also an English instructor at the Changzhou Institute of Industrial Technology. He worked as a research assistant at Southern Illinois University and participated in a government exchange program for teaching English as a Second Language at Olney Central College in Illinois.

Huafu Jiang completed a master's degree program in Education at Southern Illinois University. He holds a B.A in English Language and Literature from Nanjing Teachers' University in the People's Republic of China. Mr. Jiang speaks English and both Mandarin and Shanghai dialects.

A native of Mexico City, Dr. Cherbosque has more than six years experience in qualitative research. Dr. Cherbosque has provided grassroots psychological interventions in the Los Angeles Latino community. His areas of expertise also include management training on cultural diversity in the workplace.

Dr. Cherbosque has developed and implemented presentations and seminars on diversity management, team building, communications and supervisory skills and organizational effects of stereotyping and cultural barriers. A former member of the adjunct faculty at Antioch University in Los Angeles and William Lyon University in San Diego, Dr. Cherbosque is now affiliated with UCLA.

A member of Phi Beta Kappa, he received his M.S. in Counseling at the University of Southern California where he also earned his Ph.D. in Counseling Psychology. Dr. Cherbosque is fluent in Spanish and English. He moderates many of ETC's Spanish-language focus groups.

webmaster@etcethnic.com

Miss. Mitre has a distinguished career as an E.S.L. and Spanish Teacher at the prestigious Polytech Institute in Mexico City, Mexico. She has also had extensive experience working with children and young adults with emotional and cognitive disadvantages.

Laura has had a long-held interest and passion for Psychology, Teaching, Graphic Design and Computers.

She has a Bachelor's Degree in Pedagogy, an Associate Degree in Art, Linguistics, World Geography and History from the Instituto International de Idiomas y Turismo in Mexico City, Mexico, she also posess Psychology, Child Development and Teaching credentials, as well as Graphic Design, Web Design, Desktop Publishing and Networking Administration certifications. She is fluent in Spanish, English and French and she also speaks Italian and Portuguese.

Miss Mitre's business career began in 1983 at Polytechnic Institute in Mexico City, Mexico. In 1985, she moved to the USA and began working for the LAUSD at various Elementary schools and the College Disctrict. A few years later, with the revolution of the Internet she founded a Web Design company. She is currently a Chairman of CALANET, a multimedia privately owned company.

A native of Mexico City, Dr. Cherbosque concurrently provides training, facilitation, and organizational development counseling for large corporations in North, South and Central America, Europe and Japan. His consulting focuses on issues such as diversity management, team building, communications and supervisory skills and organizational effects of stereotyping and cultural barriers.

A dynamic lecturer, Dr. Cherbosque also spotlights empowerment, leadership effectiveness, creativity and team building. Dr. Cherbosque has more than 11 years experience in qualitative research and has provided grassroots psychological interventions in the Los Angeles Latino community. His areas of expertise also include management training on cultural diversity in the workplace. A former member of the adjunct faculty at Antioch University in Los Angeles and William Lyon University in San Diego, Dr. Cherbosque is now affiliated with UCLA as the co-director of the Staff and Faculty Counseling and Consulting Services.

A member of Phi Beta Kappa, he received his M.S. in Counseling at the University of Southern California where he also earned his Ph.D. in Counseling Psychology. Dr. Cherbosque is fluent in Spanish and English. He moderates some of ETC's Spanish-language focus groups.

Dr. Erlich has more than 20 years experience in transcultural marketing research, consultation, organizational development and cultural competency training. As president of ETC, Dr. Erlich oversees all phases of the firm's business as well as moderating both Spanish-language and general market focus groups, and leading cultural competency training sessions.

Andrew Erlich is an active member of the National Speakers Association, The Speakers Academy and the Arizona Speakers Association. He has also written articles for publications like Marketing News, Quirk's Market Research Review, the Journal of Marketing and International Business Magazine.

Dr. Erlich, who was raised in El Paso, Texas, is English-Spanish bilingual. He is a Cum Laude graduate of the University of Texas where he received a B.A. in History. Dr. Erlich received an M.A. and a Ph.D. in Clinical Psychology from the California School of Professional Psychology.

Ms. Argus was born and raised in Mexico City, Mexico. She received a B.A. in Economics from the University of California at Los Angeles and a master's degree in Clinical Psychology from Antioch University. Ms. Argus worked in Academic Advising at UCLA's Department of Psychology for fourteen years. She is currently working towards licensure as a Marriage and Family Therapist and certification as an Employee Assistance Professional.

Ms. Argus has gained a variety of clinical experience in educational and non-educational mental health settings. Currently she is a therapist for the UCLA staff and Faculty Counseling Center and at Didi Hirsch Community Mental Health Center.

Mr. Cherbowsky was born and raised in Mexico City, Mexico. He received a master's degree in psychology from the Universidad Iberoamericana in Mexico City, where he is currently working on his Ph.D.

Mr. Cherbowsky works as a social worker at Children's Hospital in San Diego, as well as maintaining an active private practice that includes working with employee assistance programs at various companies. He has taught on such topics as vocational orientation, interview theory and practice and professional ethics.

Dr. Gunn is a psychologist with over 20 years of experience working as a consultant and trainer in the private and public sectors. She has been with ETC since 1994.

Dr. Gunn's expertise lies in organizational, management and program development with an emphasis on human resources, leadership, cross-cultural and diversity issues, as well as qualitative research methods. She is an active practitioner and research contributor in the areas of program evaluation, needs assessment and workplace communications and empowerment. She is a highly regarded facilitator, speaker and educator who combines theoretical knowledge, practical experience and commitment to effective human performance and interactions in the workplace.

The University of Michigan granted Dr. Gunn a Ph.D. in Community Psychology. A member of numerous professional organizations, volunteer groups, non-profit boards and local commissions, Dr. Gunn is an active contributor to community activities. She has received awards and/or commendations from various groups including Certificates of Appreciation from the State Bar of California Black History Committee, the Los Angeles County Department of Mental Health and the Professionals in Human Resources Association. Dr. Gunn is a member of the Santa Monica College teaching staff.

Ms. Levine-Mann has worked in the Employee Assistance field for 20 years. She received her graduate degree from Columbia University in New York. She is currently Co-Director of the Employee Assistance Program at the University of California at Los Angeles and is a consultant for Johnson and Johnson Neutragena Corporation EAP.

She has developed and implemented many workplace trainings on topics including change management, team building, supervisory skills, interpersonal skills, and violence in the workplace. She has expertise as a trainer, organizational consultant, and coach. Ms. Levine-Mann has also been a field instructor for the University of Southern California for 15 years and maintains a private practice.

Dr. Litton is an Assistant Professor in the School of Education at Loyola Marymount University. He teaches courses on Multicultural Education and Second Language acquisition.

Dr. Litton has presented at the International Studies Department at Mirriam College and the Literature Department at De La Salle University, both in Manila, Philippines. The title of his presentation was "The Journey of 100 Years: Culture and Filipinos in America." Among his professional alliances is membership in the American Educational Research Association, the California Association for Bilingual Education and the California Association for Asian and Pacific American Education.

Dr. Leung has been with ETC since 1988. He is fluent in Cantonese and English.

As a Hong Kong-born and USC-educated Social Psychologist, he particularly enjoys applying his cultural expertise to marketing problems. Dr. Leung has worked extensively on research for AT&T (International and Domestic), Young and Rubicam, Duty Free Shops, and the Principal Financial Group. Dr. Leung received his Ph.D. from the University of Southern California.

Dr. Holmes is ETC's newest moderator and trainer. She is a member of the American Psychological Association, both the National and Southern California Associations of Black Psychologists and was a founding member os Ujimaa (Association of African American Students).

Her work at ETC has included training seminars focusing on cross-cultural sales success.

In addition to his work with ETC, S. Randal Henry is an Evaluation Consultant at the First AME Church in Los Angeles. His duties there include conducting focus groups to assess perceptions and knowledge of and to reveal participants' attitudes toward and behaviors about various issues facing the African American community. In addition, he is a Senior Public Administration Analyst for UCLA. His primary responsibility there is the Community Access Project for the Westside Health Coalition.

He is a past UCLA Violence Prevention Research Group Fellow. He also received an Academic Fellowship from the California Wellness Foundation in violence Prevention Research.

Randal's ETC research clients include a UCLA and the San Diego Natural History Museum.